Building Your Personal Brand: Use Your Tools
Kim Kardashian. Dave Ramsey. Brené Brown.
When I picture each of these people, I picture their personal brand. They’ve each leveraged social media, television, podcasts, the written word, and other avenues to build and solidify their image.
The majority of us will not reach the same level of fame as these figures, but we can still learn from their examples when creating and maintaining our own personal brands.
Dr. Sean Gresh, an expert in communications and personal branding dxstates: xt
“A personal brand … [helps] to communicate a unique identity and clear value to potential employers or clients.”
We communicate our unique identity by using the tools of our choosing to craft our personal brand. How we do this can be as small as writing a really great resume to as big as having a morning talk show.
Depending on what your brand, industry, or end goal is, the tools you’ll use to manage your brand will vary. A social media influencer might not have much use for a book deal, but someone who wants to be seen as an expert in personal finances might.
No matter what method you choose, make sure all of the content is authentic and true to you.
Here is a list (by no means exhaustive) of some of the tools you can use to craft your personal brand:
In reality, any content that represents you, has your name on it, or is in the public eye is an instrument you can use to leverage your personal brand.
Your next task is to decide which tools you want to use to create your brand.
We already have some great blogs about building a resume or LinkedIn profile, and if you want more help with that we have some programs ready for you.
If you’d like some refreshers on my previous posts about building your personal brand, I’ve linked them below.
Previous steps:
Building a Personal Brand: The Basics
Examples of Personal Brands
How to Find Your Unique Brand
Until next time.
Sydney
